We make hardware that looks a decade ahead, help teams work alongside tools that think, and engineer software to production standard.
Events people walk into. Objects made once, properly. Software that's still running in ten years. Those are the briefs we get excited about.
We designed and built the server-driven UI (SDUI) system behind the Motorway Seller app, where people list their car for sale, and began moving its interface onto it. Screens on the system are composed on the back end and change without waiting for an Android release.
Two Android apps for the Mobilize partnership. On Motorway Collect, the driver app for collection jobs, we built SDUI flows on the approach proven in the Seller app. We also helped build Motorway Inspect & Collect from the first line of code: a new app that walks people through returning a lease car, with AI-guided inspection and costs known upfront.
A web app of realistic practice tests for the Life in the UK test, the exam people sit for British citizenship. Our own product, built and run in-house, and designed for people with ADHD and other neurodivergencies: nothing on it should need a second read.
A document app for one person or a whole company. Every document is a plain Markdown file in the team's own Drive, Dropbox or OneDrive, so it outlives the app that made it. Documents can hold interactive blocks such as pricing tables and Gantt charts, and any of them can go out as a designed, paginated PDF. Our own product, built in-house and now in closed beta.
The hard questions come first, before anyone draws a screen. Most of what a project could be is cut here. What's left is what it has to be.
We build ugly and fast. By the end of week one there's a prototype, physical or digital, and it's allowed to fail. A failure in week one costs a week.
Then we rebuild it properly. The prototype becomes a production system, tested and written for whoever has to look after it in five years' time.
Once it works, we make it feel obvious, down to the timing of a transition and the weight of a press. The look comes last. By then there's something solid to put it on.
We build both halves: the object you hold and the software that runs it. A robotic installation, a retail interface, an Android app, a network of connected sensors. Each one gets the care you'd give steel or oak, because each one should still be working long after the launch photos.
Our philosophy
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